Leading sports marketing firm and rights distribution company Octapixx LIVE is proud to announce that it has entered into a multiple year pact with the Professional Bowlers Association (PBA) to distribute new and archive PBA televised events to broadcasters around the world.
Since its inception in 1958, the PBA has become the world’s premier and most recognized sanctioning body in the sport of ten-pin bowling and presently counts thousands of members – alongside the very best bowlers worldwide – among its ranks.
Octapixx LIVE will distribute several key PBA events each year including the World Series of Bowling (produced in conjunction with ESPN), the GEICO Summer Swing (produced in conjunction with CBS Sports Network) and the highly-innovative PBA League, which is a team-based sports property that’s now in its second year and features eight teams representing major cities, each owned and operated by well-known celebrities of sports and entertainment. Octapixx LIVE will also market a substantial archive of PBA events; a bouquet of sports programming perfect for all types of broadcasters around the world.
“The PBA is the globally-recognized brand name in the world of bowling, and we are very excited to be marketing their new and archive events to international television buyers,” says Lowell Conn, Octapixx LIVE Vice President. “We look forward to working hand-in-hand with the PBA to market their international stars of the sport – such as Jason Belmonte, Dom Barrett, Wes Mallott and many more – to broadcasters worldwide.”
“The PBA partnering with Octapixx is exciting news for bowling fans worldwide,” says PBA Commissioner Tom Clark. “Together, we will be able to bring PBA action to more people more often.”