Protocol Group – an innovative, multi-faceted organization comprising Canadian-based global media rights distributor Protocol Sports Marketing Ltd.; satellite/SRT transmission provider TV2GO International Inc.; post-production and design specialist Boxcaster Inc.; and live production and comprehensive studio service company Octapixx Media Inc. – proudly celebrates 30 years of delivering exceptional sports media rights and broadcast solutions to rights holders, sports federations, broadcasters, and streaming platforms worldwide.
Founded in 1995 as Octapixx Worldwide, the company began as a wildlife documentary production enterprise with Discovery Channel as the company’s primary broadcaster. Over time, Octapixx expanded its global distribution of media rights, representing an ever-growing roster of producers. This growth included the establishment of Octapixx Live, a sports content division that achieved significant success worldwide. Since being added in 2014, Protocol Sports Marketing has always been at the forefront of innovation. Transforming Boxing media distribution by prioritizing broadcasters’ needs, Protocol Sports established itself as a leader in the industry, offering integrated, accessible services that cater to a rapidly evolving media landscape.
Over the years, the company’s growth has been fueled by strategic collaborations, including partnerships with TV2GO International, Canada’s premier provider of live video transmission services, and Multi-Link Holland, leading to the creation of TV2GO Multi-Link—a European teleport that amplifies global distribution capabilities.
"Thirty years is a remarkable achievement that speaks to our commitment to innovation and excellence," says J. Gary Gladman (CEO) at Protocol Group. "We are incredibly proud of the legacy we’ve built and the impact we’ve had on the sports industry. But, this magnificent Anniversary Year is just the beginning," states Lowell Conn (President) at Protocol Group.
As Protocol Group reflects on its journey, the company also looks forward with enthusiasm, promising groundbreaking developments and initiatives in the months ahead. These plans underscore the company’s vision to continue setting new standards in sports media and marketing for years to come.
Stay tuned for more updates as Protocol Group celebrates this amazing milestone and continues to shape the future of sports media and broadcast solutions.
For more background, please contact Alejandro Salvadori via email at asalvadori@protocolsports.com or by phone at +1 416 449 9400 ext. 231.
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